To Be Useful, a Segmentation Scheme Must Produce Segments That

question 89

Multiple Choice

To be useful, a segmentation scheme must produce segments that meet four basic criteria. What are they?

• A)accessibility, sustainability, reliability, and homogeneousness
• B)tangibility, flexibility, causality, and accessibility
• C)substantiality, measurability, accessibility, and responsiveness
• D)reliability, consistency, tangibility, and accessibility

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Definitions:

Dress

Clothing worn by individuals, which can vary based on culture, occasion, or personal preference.

Body Movement

The physical motions or gestures used to convey messages or emotions in non-verbal communication.

Unintentional Message

An unintentional message is a communication that conveys a meaning or sentiment not deliberately intended by the sender, often leading to misunderstandings.

Gesture

A movement of the body, especially the hands or head, used to express an idea or feeling or to communicate nonverbally.