What Is the Basic Goal of One-To-One Marketing

question 67

Multiple Choice

What is the basic goal of one-to-one marketing?

• A)to increase the market for the product category to new and current customers
• B)to reduce costs through customer retention and increase revenue through customer loyalty
• C)to increase visibility and locate new customers
• D)to reduce the number of company employees and increase overall sales

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Definitions:

Willingness to Pay

The maximum amount an individual is ready to sacrifice to acquire a good or service or to avoid something undesirable.

Proportional

A relationship or ratio between two quantities where one is directly proportional to the other.

Communications Network

A system of interconnected computers, telephones, or other devices that allow for the exchange of data and information.

Willingness to Pay

The maximum amount an individual is prepared to spend to acquire a good or service or to avoid something undesirable.