Which of the Following Trends Will Lead to the Continuing

question 82

Multiple Choice

Which of the following trends will lead to the continuing growth of one-to-one marketing?

• A)the growing number of customers who like to spend time shopping
• B)the fact that consumers want to be treated like the masses
• C)technology that allows the collection of detailed information on customers
• D)the overuse of reward systems

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Definitions:

Inventory Period

The typical duration required for a firm to convert its stock into revenue.

Accounts Receivable Turnover

A financial metric that measures how often a company collects its average accounts receivable balance in a period.

Accounts Payable Turnover

A financial ratio that measures the rate at which a company pays off its suppliers by dividing total purchases by average accounts payable for the period.

Cash Surplus

A situation where a business or individual's income exceeds its expenditures, resulting in available cash for saving or spending.