As a Strategy to Optimize Profitability, Revenue, and Customer Satisfaction

question 85

Multiple Choice

As a strategy to optimize profitability, revenue, and customer satisfaction, what would the Toronto Blue Jays implement to focus on its fan base and provide them with additional benefits?

• A)organizational optimization
• B)consumer relationship marketing
• C)total quality management
• D)customer relationship management

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Definitions:

Consumerism

The cultural model that encourages the acquisition of goods and services in ever-increasing amounts.

Evangelical Christianity

A branch of Protestant Christianity that emphasizes the importance of being "born again" and the authority of the Bible.

Great Awakening

A series of religious revivals in the American colonies during the 18th century, which emphasized individual piety and being born again.

Methodist

A Christian denomination characterized by its emphasis on practical holiness, service, and theological traditions originating from the teachings of John Wesley.