What Is Customer Relationship Management Based On

question 55

Multiple Choice

What is customer relationship management based on?

• A)the customer's needs
• B)an overall company strategy
• C)technology to track customers on an individual level
• D)strategic management

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Definitions:

Unanticipated Social Change

Changes in society that occur unexpectedly, often as a result of innovation or events that were not foreseen.

Marshall McLuhan

A pioneering Canadian philosopher and educator known for his work on media theory, who coined the expressions "the medium is the message" and "global village."

Medium Itself

Refers to the actual communication channel or medium through which information or content is delivered and its inherent characteristics.

Technology Industrialization

The transformation and development of industries to incorporate advanced technologies in their processes, enhancing efficiency and productivity.