"Lots of Organizations Have Customer Data, but Not in a Way

question 59

Multiple Choice

"Lots of organizations have customer data, but not in a way that's useful," said a speaker at the Canadian Marketing Association's national convention. "Retailers have all kinds of data in different places-they don't have a single view of the customer." The speaker is saying that retailers do NOT use which of the following?

• A)information distribution centres
• B)data warehouses
• C)information extraction mines
• D)data intermediaries

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Definitions:

Likes

Expressions of approval or favor toward something or someone, commonly used in social media contexts.

Interacts

The action or process of two or more entities acting in relation to each other.

Transference

In psychoanalysis, the process by which emotions and desires originally associated with one person are unconsciously shifted to another person.

Mate Selection

The process by which individuals choose their partners based on various factors including, but not limited to, physical attractiveness, personality traits, and socio-economic status.