When General Mills Changed the Formula for Its Oatmeal Crisp

question 92

Multiple Choice

When General Mills changed the formula for its Oatmeal Crisp cereal, it added ingredients to reduce the risk of high blood pressure, to lower cholesterol, and to reduce the risk of stroke, thus providing greater value to the consumer. Since it was not trying to reach a new target market, which new product strategy was General Mills using?

• A)improved product
• B)discontinuous innovation product
• C)repositioned product
• D)new product innovation

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Definitions:

Intrastate Exemption

Refers to exceptions within state regulations that allow certain activities to occur without needing to comply with broader federal laws or regulations.

SEC

The Securities and Exchange Commission, a U.S. federal agency responsible for enforcing federal securities laws, regulating the securities industry, and overseeing the nation's stock and options exchanges.

1934 Act

The Securities Exchange Act of 1934, which governs the trading of securities, such as stocks and bonds, in the U.S.

Proxy Solicitations

The process of gathering votes or consents from shareholders by a party seeking to influence decisions or actions within a company, often related to corporate governance issues.