Looking to Build Up Its Postpurchase Relationships, General Motors Recently

question 109

Multiple Choice

Looking to build up its postpurchase relationships, General Motors recently launched a service whereby GM vehicle owners can sign up to get email service reminders, access information about GM vehicles, and receive special promotions. What is General Motors using to enhance its customer relationships?

• A)modelling
• B)scoring
• C)campaign management
• D)data mining

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Definitions:

Identity Crisis

A period of uncertainty and confusion in which a person's sense of identity becomes insecure, typically due to a change in their expected aims or role in society.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Relationship Satisfaction

The degree of contentment and fulfilment one feels in their romantic partnership, often influenced by communication, emotional support, and shared values.

Equity

The principle of fairness and impartiality, often applied in the context of law, finance, and social justice.