After Ruth and Mike Had Paid in Advance for Their

question 103

Multiple Choice

After Ruth and Mike had paid in advance for their week's stay at a Quebec inn, Ruth felt that they might have chosen poorly and that they were committing themselves to stay at a place they might hate. Then Ruth got a letter from the inn's owner stating that she was looking forward to their visit and asking what they most enjoyed for breakfast. How did the hospitality of the letter deal with Ruth's cognitive dissonance?

• A)by cross-selling
• B)by disintermediation
• C)by implementing a penetration strategy
• D)by reinforcing her purchase decision