As a Strategy to Optimize Profitability, Revenue, and Customer Satisfaction

question 85

Multiple Choice

As a strategy to optimize profitability, revenue, and customer satisfaction, what would the Toronto Blue Jays implement to focus on its fan base and provide them with additional benefits?

• A)organizational optimization
• B)consumer relationship marketing
• C)total quality management
• D)customer relationship management

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Definitions:

Par Value

a nominal value assigned to a share of stock or a bond, often used in legal documents.

Common Stock

A type of equity security that represents ownership in a corporation, giving the holder a share in the company's profits through dividends and/or capital appreciation.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and a claim on part of the corporation's profits.