Examlex
What does a company have if it customizes its product offerings based on data generated through interaction between the customer and the company?
Marketing Concept
The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.
Competitive Advantage
A situation or factor that gives a business a dominant or advantageous position over its rivals.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a specific time period.
Brand Image
The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.
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