Volvo Has a Concept Car Website That Caters to Car

question 71

Multiple Choice

Volvo has a concept car website that caters to car enthusiasts who might want to see concept cars evolve into real-life products. A Forum section allows people who really care about the cars they drive to submit opinions and questions, enabling Volvo to gauge consumer reaction to new ideas. What is CRM giving Volvo the opportunity to do?

• A)Enhance its database.
• B)Retain loyal customers.
• C)Design targeted marketing communications.
• D)Reinforce customer purchase decisions.

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Definitions:

Mildenhall Treasure

A collection of Roman silver tableware from the 4th century, discovered in Suffolk, England, and noted for its craftsmanship and historical significance.

England

A country that is part of the United Kingdom, known for its rich history, cultural contributions, and as the birthplace of the English language.

Egypt

A country in North Africa known for its ancient civilization and monumental architecture, including pyramids and the Great Sphinx.

Syria

A country in Western Asia, known for its ancient civilizations, rich cultural heritage, and recent conflicts.