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Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. Where is the information about past donors stored?
Adjusting Entry
An accounting entry made in the general ledger at the end of an accounting period to allocate income and expenditure to the correct periods.
Depreciation
The systematic allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value due to usage, wear and tear, or obsolescence.
Office Equipment
Tangible assets such as desks, computers, and printers used in the operations of an office.
Production Equipment
Tools or machinery used in the manufacturing process to create products.
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