An Organization Wants to Identify Its Best Customers

question 8

Essay

An organization wants to identify its best customers. What data-mining techniques can it use if all of its customer information is stored in a database?

---

Definitions:

Trials Pairing

The method of associating two or more elements together in experimental research to study their combined effect.

Months Old

A measurement of time, specifically the number of months that have passed since an individual's birth.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually evoked by the first stimulus alone.

Associative Learning

The process of learning in which a connection is made between two stimuli or a stimulus and a behavior, fundamental in behavioral psychology.