What Is Geographic Segmentation? Name Four Reasons That a Company

question 79

Essay

What is geographic segmentation? Name four reasons that a company would use a regional marketing approach. Then give a specific example of a company marketing its product(s) regionally.

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Definitions:

Job Security

The probability that an individual will retain their job; a secure job is one with a low risk of involuntary termination.

Human Resource Practices

Activities and strategies implemented by an organization's human resources department to manage employees, such as recruitment, training, and performance appraisal.

Diverse Workforce

A labor pool consisting of workers with varying characteristics including but not limited to race, gender, ethnicity, age, and sexual orientation.

Human Resources

The department within an organization that focuses on recruitment, management, and providing direction for people who work in the organization; also refers to the employees themselves.