Compared to the Other Classifications of Consumer Products, Shopping Products

question 35

Multiple Choice

Compared to the other classifications of consumer products, shopping products are which of the following?

• A)widely available so they need little or no mass promotion
• B)less expensive than convenience products and sold via aggressive sales techniques
• C)purchased without significant planning and present low to risk to buyers
• D)usually more expensive than convenience products and found in fewer stores

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Definitions:

Tip-Of-The-Tongue Phenomenon

A common cognitive experience where a person is unable to fully recall a word or name, but has partial recall and a strong feeling that retrieval is imminent.

Retrieved

The process of recalling or bringing back information from memory.

Schema

A cognitive framework or concept that organizes and interprets information in the mind, helping individuals to understand the world around them.

Icon

A mental representation of a visual stimulus that is held briefly in sensory memory.