What Is the Term for the Part of the Brand

question 79

Multiple Choice

What is the term for the part of the brand that can be spoken?

• A)brand equity
• B)service mark
• C)trademark
• D)brand name

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Definitions:

Consolidated SFP

Stands for Consolidated Statement of Financial Position, which is a financial report that aggregates the assets, liabilities, and equity of a parent company and its subsidiaries.

Tax Value

The value assigned to an asset, liability, or transaction for the purpose of calculating taxes owed, which may differ from book or market values.

Carrying Value

The book value of an asset or liability on the balance sheet, calculated as the original cost minus depreciation or impairment.

Fair Value

The financial sum expected to be received for an asset's sale or needed to transfer a liability, within a systematic deal involving market entities, on the date it is assessed.