You Are the Brand Manager for the Fatal Vision (FV)

question 102

Essay

You are the brand manager for the Fatal Vision (FV) goggles that simulate how the world looks to someone who is seriously intoxicated. The goggles make the user feel dizzy and are used in teen driving courses. The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles. The slogan used in the promotion of the goggles asks, "Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?

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Definitions:

MARS Model

A framework identifying four factors that influence an individual's behavior in organizations: Motivation, Ability, Role perceptions, and Situational factors.

Role Perceptions

The beliefs and expectations individuals have about their roles, including their duties, behaviors, and responsibilities in a given position.

Job Performance

The level of effectiveness and efficiency with which an individual fulfills their job roles and responsibilities.

Ethical Sensitivity

The ability to perceive and evaluate the ethical aspects of a situation or decision-making process.