Which of the Following Involves Developing Product Offerings Customized for the Appropriate

question 5

Multiple Choice

Which of the following involves developing product offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?

• A)predictive modelling
• B)campaign management
• C)data mining
• D)consumerism

---

Definitions:

Contraction

A period during which the economy declines as reflected by falling output, employment, income, and other aggregate measures.

Expansion

A period during which the economy grows as reflected by rising output, employment, income, and other aggregate measures

Long-term Growth

The sustained increase in the economic output of a country or region over a significant period.

Rules Of Game

The set of guidelines and principles that determine how a particular game or activity is conducted.