There Are a Number of Detergents Marketed Under the Tide

question 62

Multiple Choice

There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener, with and without bleach, with various pleasing smells, and fragrance-free. What is the large variety of detergents marketed under the Tide brand an example of?

• A)a marketing mix
• B)a product line
• C)a product mix
• D)a merchandise line

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Definitions:

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