When a Product Name Becomes Generic, What Will Happen Next

question 128

Multiple Choice

When a product name becomes generic, what will happen next?

• A)The firm must use black-and-white packaging.
• B)Competitors are prohibited by law from using the trademark.
• C)The price will have to drop to appeal to lower-income consumers.
• D)The product name is no longer recognized as the exclusive property of one firm.

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Definitions:

Latent

Describes something that is present but not currently visible, active, or manifest, often referring to abilities, conditions, or infections.

Phallic

Pertaining to or resembling the penis, often used in the context of Freudian psychoanalysis to describe a stage of psychosexual development.

Superego

In psychoanalytic theory, the part of the personality responsible for moral standards and ideals; it acts as a critical and moralizing force.

Moral Behaviors

Actions that conform to accepted standards of conduct based on ethical principles and social norms, demonstrating a sense of right and wrong.