Smith-Binney's Crayola Makes Various Products, All Targeted Toward Elementary School

question 19

Essay

Smith-Binney's Crayola makes various products, all targeted toward elementary school children. Drawing, painting, and supply items are sold at convenience stores, toy stores, and grocery stores. Clothing is sold in department stores. Crayola might arrange its product items in the following way:
What is the product mix width for Crayola? What is its product line depth?
Drawing/Painting
Supplies
Textiles
Crayons, regular wax
Crayon sharpeners
Boys' clothing
Crayons, fluorescent
Paint brushes
Girls' clothing
Markers, regular
Scissors
Bed and bath linens
Markers, washable
Glue
Watercolour paints
Storage cases
Acrylic paints
Chalk

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Definitions:

Restraint Of Trade

Legal term referring to contractual obligations that limit a person’s freedom to engage in business activities with others, often scrutinized for its impact on free trade.

Contract Law

The collection of legal principles that oversees the formation, implementation, and understanding of contracts between individuals.

Competition

The rivalry between companies or individuals for market share, customers, sales, or recognition, driving innovation, quality, and value in services or products.

Infants

Legally refers to individuals who are under the age of majority, typically below 18 years, and are often considered incapable of entering into certain contracts or agreements.