Joseph Confectionery Has Decided to Start Marketing a Line of Christian-Oriented

question 20

Multiple Choice

Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing the brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do which of the following?

• A)encourage consumer repeat purchasing
• B)ensure a higher margin of profit
• C)create product separation
• D)aid in repositioning

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Definitions:

Shortage

A situation where the demand for a product or service exceeds the available supply.

Loanable Funds

The funds available for borrowing in the financial markets, consisting of savings and monies not yet invested, influencing interest rates and investment through supply and demand.

Supply And Demand

The fundamental economic model that explains how the interaction between the supply of a good or service and consumer demand determines its price.

Interest Rate

The price, in the form of a percentage based on the principal, that a borrower pays to a lender for accessing their assets.