You Are the Brand Manager for the Fatal Vision (FV)

question 102

Essay

You are the brand manager for the Fatal Vision (FV) goggles that simulate how the world looks to someone who is seriously intoxicated. The goggles make the user feel dizzy and are used in teen driving courses. The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles. The slogan used in the promotion of the goggles asks, "Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?

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Definitions:

Intracellular Digestive

A process where digestion of materials occurs within the cytoplasm of a cell, typically involving lysosomes.

Lysosome

Lysosomes are membrane-bound organelles found in animal cells that use enzymes to breakdown waste materials and cellular debris.

Lysosomes

Membrane-bound organelles containing enzymes that break down biomolecules, acting as the digestive system of the cell.

White Blood Cells

Cells of the immune system involved in defending the body against both infectious disease and foreign materials.