When Glade Brand Air Freshener Began Marketing a Clean Linen-Scented

question 84

Multiple Choice

When Glade brand air freshener began marketing a clean linen-scented air spray, how could the action be classified?

• A)as a repositioning strategy
• B)as a new product line
• C)as an addition to an existing product line
• D)as a discontinuous innovation

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Definitions:

Causal Relationship

A connection between two variables where a change in one directly affects the change in the other.

Actor-Observer Effect

A psychological phenomenon in which people tend to attribute their own actions to situational factors while attributing other people's actions to their internal characteristics.

Fundamental Attribution Error

The tendency to explain someone's behavior based on internal factors, such as personality or disposition, while underestimating external factors.

Locus of Causality

The perceived source of control over events in an individual's life, internal or external to oneself.