Serving the Specific Needs of a Segment Must Be Commercially

question 100

Multiple Choice

Serving the specific needs of a segment must be commercially viable, even if the number of potential customers is small. A selected segment must be large enough to warrant developing and maintaining a special marketing mix according to the criterion of which of the following?

• A)causality
• B)accountability
• C)responsiveness
• D)substantiality

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Definitions:

Expansion

The act of growing or increasing the scope of activities, operations, or influence of an entity or concept.

Profits

The financial gains obtained when the revenues generated from business activities exceed the expenses, costs, and taxes involved in sustaining the activities.

Race Together

was a campaign launched by Starbucks aiming to encourage customers and employees to discuss race relations in the United States, which faced mixed reactions regarding its execution and impact.

Social Issues

Problems that influence a significant amount of individuals within a society, encompassing topics like poverty, education, and health care.