A UK Based Drink Called Lucozade Was Originally Targeted Toward People

question 66

Multiple Choice

A U.K. based drink called Lucozade was originally targeted toward people who were suffering from a cold as a "pick me up". It has since been sold as an energy drink to those who love to play sports. By essentially selling the same product to a new target segment, Lucozade used which strategy?

• A)brainstorming
• B)repositioning
• C)screening
• D)reciprocity

Grasp the importance of documenting sources in reports to avoid plagiarism and strengthen arguments.

Identify and differentiate between primary and secondary research sources.

Recognize and apply strategies to avoid copyright infringement and understand the concept of fair use.

Use and interpret different types of graphics in business communication effectively.

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Definitions:

Supply Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good that suppliers are willing to offer for sale at each price level.

Chocolate-Covered Peanuts

A snack consisting of peanuts coated in chocolate, blending crunchy and smooth textures.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price.

Supply Curve

A visual depiction showing the connection between a product's price and the amount available for supply.