Which of the Following Statements About Product Adoption Categories Is

question 121

Multiple Choice

Which of the following statements about product adoption categories is true?

• A)Early adopters are rarely opinion leaders.
• B)Laggards are the second group of consumers to adopt a new product.
• C)There are three categories of consumers who will adopt computer products.
• D)The dominant characteristic of members of the late majority is skepticism.

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Definitions:

Specificity

The ability of a test or biological mechanism to accurately identify a particular substance or pathogen without cross-reacting with other substances.

Synapses

The junctions between neurons through which nerve impulses pass by diffusion of neurotransmitters across a gap.

Hyperpolarization

A change in a cell's membrane potential that makes it more negative, moving further from zero.

Inhibitory Postsynaptic Potential

Hyperpolarization in the postsynaptic membrane, which causes the membrane potential to move away from threshold.