Market Researchers Have Determined Nine Categories of Lifestyles for Computer

question 124

Multiple Choice

Market researchers have determined nine categories of lifestyles for computer users. One of the categories is described as "Hand-Shakers," who are typically low-level managers who do not possess any computer skills but rather allow their assistants to provide all necessary technological knowledge. In terms of the diffusion process, how would "Hand-Shakers" most likely be classified for office technology?

• A)laggards
• B)early majority
• C)late majority
• D)late adopters

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Definitions:

Conscientiousness

A personality trait characterized by thoroughness, a desire to do a task well, and attention to detail.

Job Setting

The environment or location where an individual's professional work activities take place, including the physical and cultural atmosphere.

Five-Factor Model

A comprehensive model that outlines five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism, used in psychological assessment.

Agreeableness

A personality trait that reflects the extent of a person's warmth and kindness towards others.