Which of the Following Statements Best Describes the Product Life

question 24

Multiple Choice

Which of the following statements best describes the product life cycle (PLC) ?

• A)The PLC concept encourages marketing managers to think reactively.
• B)There are as many new buyers in the maturity stage of the PLC as in the growth stage.
• C)The PLC is especially useful as a predicting tool.
• D)Just as there are five adopter categories, there are five PLC stages.

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