A Company Has Learned That Members of Its Target Market

question 23

Multiple Choice

A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, who are these customers most likely to be?

• A)innovators
• B)laggards
• C)early majority
• D)late majority

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Definitions:

Diversity

The inclusion of individuals representing more than one national origin, color, religion, socioeconomic stratum, sexual orientation, etc.

Problem Solving

The process of identifying a problem, devising and implementing solutions, and evaluating the outcomes.

Dysfunctional

Not operating normally or effectively, often referring to systems, organizations, or relationships.

Withdrawing

The act of pulling back or removing oneself from a situation, engagement, or commitment.