Market Researchers Have Determined Nine Categories of Lifestyles for Computer

question 43

Multiple Choice

Market researchers have determined nine categories of lifestyles for computer users. One of the categories is described as "Fast Forwards," who eagerly purchase brand new technology for home, office, and personal use. This group is most likely to adopt new technology when it is in which stage of its product life cycle?

• A)maturity
• B)growth
• C)introductory
• D)innovation

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Definitions:

Interest Rate Ceilings

A regulatory measure that sets the maximum interest rate that can be charged on loans and other financial products.

Deregulation

The process of reducing or eliminating government controls and restrictions in an industry to enhance efficiency and competition.

FDIC

The Federal Deposit Insurance Corporation, a U.S. government agency that provides insurance protection to depositors in US banks.

Mortgage-Backed Security

A claim on payments made on the many mortgages bundled into this financial instrument.