Scenario 11-2 After Years of Development and Testing, Jabra Corporation Unveiled the Unveiled

question 90

Multiple Choice

Scenario 11-2
After years of development and testing, Jabra Corporation unveiled the Jabra 1000 earbud phone. The entire device fits in your ear. It resembles those tiny in-ear speakers that let you listen to an iPod in private-except that Jabra's unit is a transmitter as well. It picks up your voice by amplifying sound vibrations in your bones. Therefore, there's no microphone boom to jut out in front of your face. Because the bone vibrations must be amplified, a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds. This anti-noise chip generates a mirror image of outside noises, and the colliding sound waves erase each other. The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak. This tech-talk isn't cheap: the earbud phone lists for $329.
-Refer to the scenario. When the Jabra 1000 was first launched, it most likely appealed to which product adopter category?

• A)early adopter
• B)early majority
• C)late majority
• D)innovators

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Definitions:

Nominal Interest Rate

The stated interest rate without adjustment for inflation, representing the actual percentage paid or earned.

Open Market Sales

Operations by a central bank to sell securities in the open market to decrease the money supply in the economy.

Equilibrium Value

A state in which market supply and demand balance each other, and, as a result, prices become stable.

Price Level

An index of the average prices of goods and services throughout an economy, often used to measure inflation.