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Scenario 11-4
When friends of Brian Richardson went to the carnival, they always wanted to take him with them because Richardson had an uncanny ability to win almost every arcade game he played. Usually by the end of the evening his friends were also winning because Richardson did not mind sharing his secrets. His friends urged him to write a book. After several attempts, Richardson created The Secrets of Amusement Park Games-Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a science. According to him, the trick is to realize each game is not a game of chance. Richardson's mini-book is available at Amazon.com for $5.95.
-Refer to the scenario. In terms of the new-product development process, which stage is the book's availability on Amazon.com?
Effective Strategy
A plan or course of action designed to achieve a specific goal or outcome with efficiency and success.
Personality Clashes
Conflicts that occur due to differing or incompatible personality traits among individuals.
Human Relations
The study and management of how people interact within groups, often in a professional setting.
Proactive Measures
Actions taken in advance to prevent potential problems or to seize opportunities before they become obvious.
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