Examlex
What are three ways that test marketing can cause problems for a company? What are two alternatives that can be used instead of traditional test marketing?
Unacceptable Impulse
A desire or thought that is not permitted by personal values or social standards, often repressed or denied.
Superego
In Freudian psychoanalysis, the part of the personality that acts as the ethical component, providing moral standards by which the ego operates.
Freud
The founder of psychoanalysis, Austrian neurologist Sigmund Freud, devised a method to cure psychopathologies by facilitating conversations between a patient and a psychoanalyst.
Ethical Standards
Principles that govern the behavior of individuals and organizations, often serving as guidelines for moral and correct actions and decisions.
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