A New Medication to Eliminate Fungal Growths on People's Toenails

question 56

Multiple Choice

A new medication to eliminate fungal growths on people's toenails may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how which characteristic can work to slow the adoption process?

• A)relative advantage
• B)observability
• C)trialability
• D)complexity

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Definitions:

Positive Emotions

A range of feelings that express satisfaction, joy, or contentment.

Leaders

Individuals who guide or direct groups towards achieving set goals by influencing their thoughts and behaviors.

Followers

Individuals who accept the guidance, command, or leadership of another person or group.

Mistaken Identity

An error in recognizing a person or thing for someone or something else, which can sometimes lead to wrongful accusations or judgments.