When Selecting a Test Market City, What Should a Researcher

question 49

Multiple Choice

When selecting a test market city, what should a researcher look for?

• A)a city where the demographics and purchasing habits mirror the overall market for the product
• B)a city that has media spill over from other cities to increase media alternatives
• C)a city that is as large as possible
• D)a city that has a large upper class

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Definitions:

Lesbian

A woman in a same-sex relationship who is romantically and/or sexually attracted to women.

Heterosexual

Describing individuals whose sexual and romantic interests are primarily targeted towards people of the opposite sex.

Sexual Attraction

The feeling of finding someone sexually appealing or desirable.

Bisexual Invisibility

The erasure and silencing of bisexual experiences, identities, and communities by presuming that individuals who identify as bisexual are in a temporary phase on their way to mature heterosexual or gay/lesbian identities.