To Develop a Successful CRM System, Which of the Following

question 74

Multiple Choice

To develop a successful CRM system, which of the following must companies use?

• A)technology
• B)technology and strategy
• C)technology, strategy, and marketing
• D)technology and the 4Ps.

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Definitions:

Authentication Server

A server tasked with verifying the credentials of a client or user, ensuring that only authorized entities can access network resources.

Web Server

A server software or hardware that uses HTTP (Hypertext Transfer Protocol) and other protocols to respond to client requests made over the World Wide Web.

E-Mail Server

A server whose function is to process and deliver incoming and outgoing e-mail.

Database Server

A specialized server that manages databases, responds to requests from client machines, and performs database operations like data storage, retrieval, and manipulation.