You Have Just Started a Limousine Service and Strive for an Image

question 127

Multiple Choice

You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, free car phones, and televisions. What is your promotional strategy stressing?

• A)patronage-oriented objectives
• B)tangible cues
• C)prestige prompts
• D)physiological prompts

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Definitions:

Damaged Goods

Damaged goods refer to products that have been harmed or reduced in value before they can be sold to the consumer, often leading to loss for the seller.

Nonbreaching Party

A nonbreaching party is a party in a contract who has fulfilled their obligations and has not violated the terms of the contract.

Damages

Monetary compensation required to be paid as a remedy for loss or injury suffered as a result of a breach of contract or tort.

Breach of Contract

A violation of any agreed-upon terms or conditions in a contract.