Shanghai-Based Spring Airlines Is a Start-Up Service with a Tight

question 29

Multiple Choice

Shanghai-based Spring Airlines is a start-up service with a tight budget. Spring Airlines's owner boasts that his ticket prices are 40 percent cheaper than the competition's, at times even the same as train prices. Which method for pricing services is Spring Airlines most likely using?

• A)operations-oriented pricing
• B)supply/demand pricing
• C)capacity planning pricing
• D)patronage-oriented pricing

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