You Have Been Hired to Promote the Work of a Local

question 110

Essay

You have been hired to promote the work of a local organization that provides services to troubled teenagers. Before beginning your job, you have been told that the organization cannot engage in advertising due to the sources of its funding. What three promotional options can you use in spite of the lack of budget?

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Definitions:

Psychographics

Researching and sorting people by their psychological factors, such as hopes and attitudes, mainly used in the field of marketing.

Psychographic Studies

Research methods that investigate the psychological attributes of people, including their attitudes, interests, values, and lifestyles, to better understand consumer behavior.

Terminal Values

Fundamental beliefs and end-goals that a person holds, which guide their behavior and life choices.

Instrumental Values

Values that act as means to an end, guiding behavior towards achieving desired goals or outcomes.