When a Buyer Pays a Lower Price for Buying in Multiple

question 100

Multiple Choice

When a buyer pays a lower price for buying in multiple units or above a specified dollar amount, what is the buyer receiving?

• A)a functional discount
• B)a cash discount
• C)a promotional discount
• D)a quantity discount

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Definitions:

Odd Pricing

A pricing strategy where goods are priced just below a round number, e.g., $1.99 instead of $2.00, to make the price seem more attractive to consumers.

Newspaper Advertising

The process of placing commercials in newspapers to promote products, services, or events to its readership.

Magazine

A publication with a variety of articles, photos, and advertisements, typically focused on a particular subject or interest area, and released periodically.

Internet

A global network of interconnected computers and servers that allows for the exchange of data and information across vast distances.