Post Makes Several Varieties of Cereals

question 22

Multiple Choice

Post makes several varieties of cereals. In promoting this product line, Post offers a 50-cents-off coupon that can be used to purchase any of its cereals. What type of discount is this?

• A)cash discounts
• B)cumulative discount
• C)quantity discount
• D)noncumulative discount

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Definitions:

Horney's Needs

Psychological needs identified by Karen Horney, including the needs for affection and approval, the need for power, and the need for independence.

Neurotic Trends

Patterns of behavior and thought that are considered to be unhealthy psychological responses to stress or conflict, often leading to anxiety or other mental health issues.

Reinforcement

A concept in behavioral psychology where behavior is strengthened or weakened by the consequences that follow.

Punishment

The application of an undesirable stimulus or removal of a desirable one following a behavior, with the aim of decreasing that behavior's occurrence.