Leupold & Stevens Inc

question 74

Multiple Choice

Leupold & Stevens Inc. makes scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous, at a price much lower than it has ever sold a rifle scope before. Which pricing strategy is Leupold & Stevens using to appeal to a larger market?

• A)price skimming
• B)status quo pricing
• C)penetration pricing
• D)demand skimming

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Definitions:

Societal Culture

The collective norms, values, beliefs, and behaviors that characterize a society or social group.

Performance Orientation

A focus or emphasis on the outcomes of work activities and the achievement of results or goals.

GLOBE Model

A research paradigm that examines the interrelationships between societal culture, organizational culture, and organizational leadership across the world.

Excellence

The quality of being outstanding or extremely good in performance or quality.