Canesta Company Has Developed a Virtual Keyboard Out of Light

question 42

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) . The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. If, in choosing its channel, Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device, what will its choice of channels largely be influenced by?

• A)exclusivity agreements
• B)market factors
• C)product factors
• D)internal environmental agreements

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Definitions:

360-degree Feedback

A comprehensive feedback system involving evaluations from an employee's supervisors, peers, subordinates, and sometimes clients.

Blind Area

An aspect of our personality or behaviors not known to oneself but visible to others, part of the Johari window concept in psychology.

Johari Window

A model used to improve understanding between individuals within a group, consisting of four quadrants that represent aspects of the self based on known or unknown information to oneself or others.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.