DeBeers Sells Most of the Diamonds It Produces to Industry

question 101

Multiple Choice

DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, what would DeBeers be considered?

• A)a channel authority
• B)a channel member
• C)a channel leader
• D)a channel gatekeeper

---

Definitions:

Career Anchor

represents a person's key values, motivations, and skills that shape their career choices and paths.

Flexibility

The ability to adapt to changes, challenges, or new requirements efficiently and effectively.

Lifestyle

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Vision

An aspirational description of what an organization or individual wishes to achieve in the long-term, functioning as a guide for setting goals and aspirations.