Peachtree Windows Has No Windows in Inventory Waiting for Someone

question 21

Multiple Choice

Peachtree Windows has no windows in inventory waiting for someone to order them. It does not make a window until it is ordered. It is able to make 27,000 different window configurations. The company will make special adjustments to these configurations if there is a request for modifications as long as the modifications meet the company's safety requirements. What does Peachtree Window engage in?

• A)niche marketing
• B)product development
• C)mass customization
• D)marketing aggregation

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Definitions:

Unequal Voting Rights

A scenario in corporate governance where different classes of shares are allocated different numbers of votes per share.

Class Action

A legal procedure that allows many individuals with similar grievances to sue a defendant as a group.

Shareholder

An individual or institution that owns one or more shares of stock in a public or private corporation, giving them a right to a portion of the company's profits and a degree of control over its governance.

Corporation

A legal entity that is separate and distinct from its owners, capable of owning property, borrowing money, suing or being sued.