Examlex
What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.
Action Potential
A temporary reversal of the electric membrane potential of a cell, especially nerve cells, allowing for the transmission of nerve impulses.
Resting Potential
The electrical potential of a neuron when it is not active, representing the difference in charge between the inside and outside of the cell.
Axon Terminal
Bulbous end of the axon where signals move from the axon of one neuron to the dendrites or cell body of another.
Dendrites
The branched extensions of a neuron that receive signals from other neurons or sensory receptors and convey them toward the cell body.
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