Examlex
Barnabas Ali operates a retail store that has a wide assortment of electronics with little depth in any one product line. Ali operates a specialty store.
Product Line
A group of related products marketed by a company under a single brand.
Product Mix
The range of products and services that a company offers to its customers.
Marketing-Related Product Failure
Occurs when a product does not meet the expected sales or market acceptance due to marketing strategy flaws such as misidentification of target audience or incorrect positioning.
Derived Demand
The demand for a product or service that arises from the demand for another product or service, such as the demand for steel being derived from the demand for automobiles.
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