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Lewis owns a shoe store where he also sells women's purses, Hello Kitty stationery, scented candles, Godiva chocolates, Lladro figurines, romance novels, and greeting cards. Lewis uses multibrand merchandising.
Fair Value
An estimate of the market value of an asset or liability based on current conditions and transactions.
Fair Value
An estimate of the price at which an asset or liability would be traded in a fair transaction between willing and knowledgeable participants.
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